Digital Marketing Manager — PropTech

PropYaar· Hyderabad, Telangana

Full-timeMarketingHybrid 4–8 yrs experience 10.00 L – ₹18.00 L/yr

About the role

Own end-to-end digital marketing for PropYaar — paid acquisition (Google/Meta/LinkedIn), SEO, content, email, and lifecycle. Lead a team of 4 specialists. Drive MQL pipeline of 3,000+ leads/month for the sales team.

Responsibilities

Manage ₹40-60L/month digital ad spend across Google + Meta + LinkedIn
Drive CPL below ₹400 for SMB segment, ₹2000 for enterprise
Own organic traffic growth (target: 200K+ monthly visits by Q4)
Lead content marketing strategy
Manage marketing operations + attribution

Requirements

4+ years digital marketing (B2B SaaS or real estate preferred)
Hands-on Google Ads + Meta Ads expertise
SEO experience (technical + content)
Strong analytics: GA4, Mixpanel, attribution models
Team management experience

Skills

Digital MarketingGoogle AdsMeta AdsSEOContent MarketingGA4Team Management

Benefits

Health Insurance
WFH 2 days/week
Annual Bonus
Conference Budget
Stock Options
Wellness Allowance